Just a quick thought on mobile payments from the consumer side. We’re starting to hear a lot about mobile wallets from Google, ISIS, and now even Microsoft, but what does that mean for the regular consumer?
Do you see any benefit in linking your payment accounts to your phone so you can use your credit card to pay for items at the point of sale, without carrying your credit card around?
We tried RFID keyfobs at gas stations, and we tried miniature keychain sized credit cards, both to supposedly speed transactions and improve the customer experience, but neither caught on.
I was recently invited to test a mobile wallet in beta from my bank. It was easy to download and install on my Android phone and linking my payment accounts was simple enough, but then I was stuck. What do I do with it? Who accepts payment this way? That was a couple of weeks ago and I still don’t know.
Now we have Paypal in-store at Home Depot (and presumably more stores soon) which seems interesting, but we’ll have to see if it catches on.
Give us a shout at CAP if you are interested in mobile wallets as a retailer or a consumer, I want to know what you think.




